Why Freshly Roasted Coffee Makes All the Difference

The fresh difference in coffee.

Coffee tastes best when beans are freshly roasted. At Viridian Coffee in Duncan, OK, we roast our beans locally to ensure every cup bursts with flavor.

1. Freshness Affects Flavor

Coffee begins to lose flavor minutes after roasting. Fresh beans have vibrant notes, natural oils, and a richer aroma compared to pre-packaged beans that may have been sitting for months.

2. Roast to Order

We roast beans in small batches for maximum freshness. This process preserves the unique flavors of each origin and ensures a superior taste experience.

3. Grinding Fresh Beans Matters

Even freshly roasted beans can lose flavor quickly if ground too early. For best results, grind beans just before brewing.

4. Enjoy a Fresher Cup at Home or in the Shop

Whether you’re brewing at home or enjoying a drink at Viridian Coffee in Duncan, OK, fresh beans make all the difference in aroma, flavor, and body.

Visit us today to experience freshly roasted coffee and taste the difference!

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